Why Blogging is Important

Search Engine Optimization (SEO)

Search Engine Optimization is how high your website will rank on search engines when a user searches for a specific phrase or word. So, if you write a blog on “The Importance of Brushing Your Teeth,” and a user searches “why should I brush my teeth”, your blog will pop up on search engines because of the keywords and phrases you would input in the content of the blog and on the backend for the optimization. Moreover, is another key element about how blogging can help with your SEO ranking, search engines analyzes when websites are uploading fresh content, which adds more quality and quantity to your website, which results in more traffic and opportunity to gain new clients.



Driving Traffic

What we mean by driving traffic, is getting attention to your website by uploading new content to your website. If you are constantly uploading new blog posts to your website, you are giving potential clients a reason to visit your website and learn more about who you are. It does not matter if these are new clients or returning website visitors, the more people that visit your website, the more there is a chance for visitors to turn into new clients. We suggest that you make a blog post at least once a month on your website to ensure traffic is consistent.

Network Opportunities

This option is more of an advantage once you have established a brand for yourself but want to continue to bring traffic to your website because it keeps SEO happy. You may be thinking “how could I network on a blog?” and the answer is by reaching out and hosting guest content on your website. Influencers have made names for themselves all over the world due to the high influence in media, so take advantage of that and reach out to them.

Build Trust and a Personality for your Brand

You are an expert in what you do, and that will show when you are writing blogs for your website. Writing a blog will help showcase your brand through tone, word choice, length, what you discuss, and what you share/teach. You want people to understand what they are reading without being too overbearing about your services, so that readers connect with what you are saying. You need to write your blog posts from an entirely fresh lens, as someone who does not know about the content, but wants to learn about it. Not to mention, if you write content that is complex and too educated, it may result in users exiting quickly from your website. This will affect not only the impression you left on a user, but also your bounce rate, and ultimately your SEO ranking. If people exit out too quickly (bounce rate), search engines take that as a negative impact and will lower your SEO ranking.

If you are struggling to balance running a successful business, and managing your marketing, you can always hire someone to help! It is an even better idea to hire someone who specializes in your industry, so they understand what you do and what to say to draw in the crowd. If you are ready to take your blogging to the next level, contact us. For a free 1-hour consultation, please schedule an appointment HERE or reach us at (800) 699-0689. 

Become an influential brand, by starting your blog today.