Tips for Keeping Your Business on Track in 2020

The start of a new decade is the perfect time to reorganize and strategize your business. Setting long term goals for this new era can help elevate your business. The key to keeping your business on track is to set SMART goals – Specific, Measurable, Achievable, Realistic, and Timely. These types of goals help to define what you and your team should be striving for. Between long term and short-term goals, every goal you set as a business owner can help to keep your business on track in 2020.

It’s one of the most common tips you will hear from marketers, and the first tip we’re sharing with you! Updating your website is the best way to start your business on the right track in 2020. The best place to start is by ensuring that everything is working properly from checking your internal map and content, to testing your websites current performance. This will give you the starting point for your future design.

Dr. Marketing's Tip – Regularly update your business’ website to stay current and modern. Having a professional and current website keeps yourbusiness from becoming overlooked by online searchers.

Having a cluttered inbox is a path to destruction. It’s easy to lose important emails or tasks as new emails are constantly pouring in. Everyday, business owners are faced with must do tasks that take us away from our in boxes. Clear up missed deadlines or appointments by keeping your inbox empty. Have multiple folders for your completed emails, a calendar for important task, and deadlines or dates to remind you to get things done.

Dr. Marketing's Tip – Empty out your inbox at the end of every week.Having a clean inbox for the weekend leads to less stress and a clearer emptierplate on Monday morning. At Dr. Marketing's, we clean out our inboxes every night before leaving for the day.

Is your business participating in any types of marketing?Paid or unpaid? 2020 is the year to get your business to participate into some form of marketing! Here are a few different types of marketing and how they can benefit your business:

• Email Marketing – Creating an email list of your clients and regular website visitors, then regularly send them emails. The emails can be focused on services, promotions, holidays, and just about anything you want to share with your audience. Email Marketing is typically a paid service as you need to use an email management software service like Constant Contact. Here, you can create emails, keep lists of your clients, and more. Click here for afree 60 Day Trial of Constant Contact service

• Search Engine Optimization – Optimizing your website with keywords and phrases helps your business’ website appear higher on search engine rankings. Search Engine Optimization pricing is based on your website service provider, or if you manage your website… it’s completely free.

• Content Marketing – Creating content based around certain topics can help draw in readers to your website, blogs, or social media pages. Pairedwith proper SEO, Content Marketing can be highly effective in converting online readers into clients. Content Marketing fees can be associated with website or blog content writing or with your social media management.

• Pay-Per-Click Advertising – From Facebook ads to blogs, pay-per-click advertising is based around paying for your ads placement to be in front of a specific audience. The two main platforms are between Google and Facebook. Both platforms can help you focus on a specific geographic or demographic audience, and they both use your budget based on impressions or clicks.

Dr. Marketing's Tip – Social Media Marketing is the easiest way for your business to begin marketing itself online. It can be completely free and take up little to no time from your schedule. Simply sharing daily or weekly updates about your business can help you reach new clients.

Keeping track of your clients is one of the best ways to ensure business growth. People like to feel cared for and given special attention to. Having a client management system that reminds you to reach out to your clients, manages their data/profile, and keep contacts updated, helps your business seem trustworthy and professional. A properly managed office is easier to handle and results in less work through mismanaged tasks and leads.

Dr. Marketing's Tip – Stay tuned for an exciting announcement on the future of client management systems!

Seems pretty straight forward right? Not every business owner can be good at every aspect of owning a business. Let’s be honest, you started your business because you love what you do (like caring for teeth, fighting for justice, or working with numbers), and usually, tasks like clerical, admin, and marketing fall behind. Whether it has something you don’t understand, or simply hate doing, the task is usually avoided – and as a result your business suffers. One way to keep your business on track this year, is to hand off the tasks that you don’t like doing. This means hiring team members or even outsourcing work. Handing off the tasks that you don’t like, or don’t knowhow to do, ensures that aspects of your business won’t fall behind.

Dr. Marketing's Tip – We are your online marketing department! When you partner with us as your marketing specialists, we handle every aspect of your business in the marketing world. You’ll receive regular updates on the status of your business and soon begin to see the benefits of having marketing experts manage your marketing department. We help you set goals and achieve them, all without having to take any time away from doing what you love.

New Year, New Strategy! Any strategy that didn’t work (or maybe made you work too much) in the past decade, isn’t worth continuing. Take a note from the lessons that you learned over the past 10-years, what has been working for your business and what doesn’t, then focus on what works.

Need more tips to keep your business on track this year? Give us a call or schedule an appointment with one of our marketing specialists - Click the Call button below!