Meet the CEO

In a time where a lot of jobs are done behind a screen, it is important to take advantage of every opportunity to connect one another. Some businesses need to think outside the box and try to find ways to make their business stand out among others. A way to make a business stand out is by showing the faces behind the business. Showing the faces behind a business increases value when connecting to clients and trying to build your brand reputation. Every business has a creator, the mastermind behind the creation of a company. At Dr. Marketing, the mastermind behind the unique marketing agency is, Brandon Bosch. 

Brandon Bosch created Dr. Marketing Inc in March of 2014; however, the company did not launch until August of 2016. Brandon, however, re-invented the company in 2017 to specialize in specific industries who could benefit from marketing, such as dental clinics, medical practices, law firms, and accounting firms. 

How did you get your idea for your business?

“I used to run a marketing agency back from 2008 – 2011 that specialized in working with real estate agents. I ended up selling the company, but I still had the passion for marketing and working for myself. After working in telecom and adverting for 5 years, I decided to branch out on my own again. I wanted to work for myself.” 

What are your responsibilities as a business owner? 

"Training and Business Development (which, yes, includes sales). I train my staff in a way that gives them the flexibility to flourish in their position, which gives me the flexibility to work on growth.” 

What makes your business unique compared to its competitors? 

“We care. A lot of marketing companies tend to “set it and forget it”, which can cause a website to have problems, inefficiencies in marketing and budget, and a lack of trust. We actively communicate with our clients to keep them on the same page as us. This creates trust and understanding between our clients and our team. As a result, our clients see us as their marketing partners, not just another marketing company."

What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule? 

“Keep track of everything. I write everything down and tell my staff to do the same. One thing I realized is that I cannot control everything and if I want to grow, I need to let go. So, to ensure I keep my staff on the same page as me, I have them develop a Playbook on their position, an understanding of what they do and how they do it. This way, if I add more people to the team, the training process for new people is going to be a lot simpler for us and allow us to develop a system for success.” 

What has been your most satisfying moment in business thus far? 

“When my staff decide things on their own and it’s exactly what I would have done. This is trust. So yes, you do have to hold your staff by the hand until they learn to run on their own, which may seem like micromanagement to start, but this gives you the ability to train staff the way you do things. And when they start making decisions the way you do, that really makes me feel like a true leader.” 

What business-related book has inspired you the most? 

“Zero to One by Peter Thiel. It gave me a lot of ideas and allowed me to think existentially about my business.”

Aside from being a workaholic, Brandon enjoys his time out of office too. Although he is constantly hustling to grow his multiple companies, he does a lot on his spare time too. When Brandon is not in office, he is spending time with his wife Monika of 9 years and four-year-old son Logan. After the long week, Brandon and his family have a ritual they do on weekends. On Fridays they order junk food and watch movies late into the night, on Saturdays they wake up and make pancakes or French toast, finishing Sundays with science experiments together. 

Here are some quick and interesting facts about the Dr. Marketing CEO, Brandon Bosch: 

• Brandon is a huge superhero fan. He likes both DC and Marvel, however, he finds DC to be of more quality. His favourite superhero is Superman, but he loves them all. If he had to choose a superpower for himself, it would be warped reality. 
• Brandon loves watching the American version of The Office and Suits. Recently, Monika got him into Grey’s Anatomy... and for the longest time he believed it was Greg’s Anatomy. 
• Besides Dr. Marketing, Brandon runs two other companies. One is for consulting and the other is for event planning. His consulting company is his newest endeavor. 
• Brandon can say the alphabet faster backwards, than he can forwards. 
• Brandon and one of his friends are currently amidst writing their own screenplay for a TV show.