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How Accessibility Features on a Dentists Website Help with Patient Conversion
Website accessibility is now an essential component of the online experience, particularly for companies who are aspiring to earn conversions through their web pages. Each website must be accessible to all online users, including those with disabilities because it assures them of access to the information and services that are intended to be provided to everyone. Accessibility gives everyone equal access to online content and our team at Dr. Marketing has explained how you can utilize these features to create conversions through your dental practice's website.
What are Accessibility Features on a Website
Altered text size
By allowing users to change the text size on your website, you ensure that all users can comfortably read the information available. Some visitors might prefer a larger text due to an inferior vision, while others might be more suited to a normal or smaller print. You must enable users to adjust the text size accordingly.
Alternative text for pictures and videos
This describes the appearance or function of a specific image on a page. Visually impaired users can have the text read aloud through screen readers or see it displayed when an image fails to load properly. Also, the alternative text is indexed by search engine bots to comprehensively understand the content on your page.
Video captions
With captions, you share audible content that is accessible to those who have hearing issues and make it increasingly understandable to all users. Be certain that you do not incorporate the auto-captioning feature typically seen on platforms such as YouTube because accuracy is often lacking.
Writing in plain English
Users are seeking information to digest quickly, so the last thing that you want to do is have the language on your dental office's website be confusing. Produce write-ups that are simple to comprehend for all patients.
Color contrast
Implementing a wide range of colors on your website is not only vital to the design, appearance, and overall branding, but it has a significant impact on the user's ability to read the information. Many websites largely depend on the usage of colors to distinguish data or express calls to action, whether that is buttons to election graphs or sports team charts. Insufficient color contrast can easily render text or forms inaccessible.
No mouse
One of the more common ways of accessing a website, and easy to incorporate as well, this feature is helpful for various users. Those with motor function troubles, temporary issues such as a broken hand (the dominant one that would otherwise control the mouse), and visual impairment, can all benefit from a no-mouse option.
Navigation
Above all else, your website must simplify the process of moving from page to page. The menu should be easy to spot by all users and complemented by pages that offer buttons to immediately browse another section or return to the original one. Online users are more likely to explore and re-visit your website when it has great navigation features.
Now, let's test your website for accessibility
Verify your dental practice's website accessibility with any of these mini-tests:
⦁ Don't use a mouse
⦁ Zoom any page to 200%
⦁ Use several devices (cell phone, tablet, PC)
⦁ Turn on the high contrast
Accessibility Works with Optimization Ranking
Website accessibility features, such as alternative text, clearly written content, and the others mentioned, are easier for search engines to understand. Such features directly lead to a more extensive search engine reach and an improved page ranking, both of which will assist in your dental practice's conversion rate.
Accessibility Features on your Dental Practices Website Introduce your Practice to a Wider Audience
Your dental practice will reach a broader audience, establishing a greater reputation and brand, if you consider the value of website accessibility. Encountering a new group of people who rely on these features, which also represent a previously untapped market, can boost your revenue and growth through increased sales, engagement, and consumer satisfaction. These advantages are plausible because you made your website easy to navigate for all users. Just two years ago, e-commerce retailers missed out on an estimated $828 million during the holiday season because accessibility was not at the forefront of their website's setup.
Accessibility Features are Morally Right
Every website should be designed with inclusivity and accessibility as its two twin pillars. Worldwide, more than one billion people have a disability (sensory, physical, cognitive, intellectual) and are unable to access websites that are inconsiderate of the accessibility factor. Full accessibility keeps all users included and involved, making it obligatory for businesses to be conscientious of these features when they are creating a website.
How to Implement Accessibility Features on your Website
⦁ Use good color combinations
⦁ Provide well-written content
⦁ Include a chatbot
⦁ Allow text to be altered
⦁ Add alternative text and video captions
⦁ Keep the navigation process simple
⦁ Ensure that mouse usage is optional
Work with Dr. Marketing
If you are uncertain as to how you can best make your website more accessible to everyone, contact our trusted team at Dr. Marketing. We can help you put out a website that is highly accessible to all users, which will improve your dental practice's prospects of earning more conversions and patients.
