How to Grow Your Dental Clinics Website Traffic Organically
How are online users clicking onto your website? The most popular methods of getting users your website is through advertisements or through proper website maintenance. Advertisements are not considered part of organic website traffic. To have advertisements, you are paying a marketing agency or implementing strategies yourself – either way, you are going to be paying for the ad space. The traffic you receive from advertisements is paid for. Organic website traffic is when a user clicks onto your website without being prompted by an advertisement. Typically, this is the result of a proper search engine optimization. In this article, we will be sharing the proven methods to increase your business’ website traffic organically (without spending a dime).
How to Grow Your Business’ Website Traffic Organically
Work on Your SEO Strategy
SEO is probably the most important factor in increasing website traffic. While you may have a percentage of users entering your website directly into the search bar, many are clicking on from a search engine like Google, Yahoo, Bing, etc. A business’ website needs to be formulated to contain all SEO strategies:
- Research Keywords and Topics
- Build Pages for Topics
- Implement Proper Related Keywords
- Compress Media and Graphics
- Use Page Titles and Content Titles
- Have meta Descriptions for Each Title, Page and Image
- Reorganize Content and Remove Irrelevant Information
- Link Internally and Create an Internal Map
- Add a Blog (if it’s relevant in your industry)
Learn more about creating a SEO strategy for your small business.
SEO is kind of like the ‘free way’ to boost the visibility of your website to potential clients. When searching online users typically click on the search engines first result, up to the fifth. Then, if they are not able to find an answer to their question, they try a different search. By implementing the tips mentioned above you are going to improve your business’ website search engine ranking. As you rank higher (among the top 5), you will begin to notice a spike in your website’s traffic – and thus, new client’s inquiries.
Utilize Directory Listings
Directory listings are a simple way for your business to be prompted and validated in the online community. There are also hundreds of different online directories for every industry, region, and more. Most of these pages will link back to your website along with listing important information. So, even if a user can’t find your business through a search engine, they might find your listing on one of the said directories. As most people trust directories to help them find verified and trusted professionals, they tend to lead to an increase in website traffic
Have a Properly Designed Website
Websites have several elements that promote returning users and increase traffic. After a study completed by Microsoft yielded that people have an attention span of only 8 seconds, a website design that interests and intrigues is increasingly important. Search Engines also recognize how quickly a user clicks back to the search results after viewing your website. If a user is clicking away because of an unorganized website, it will also begin to affect the search engine optimization strategy you have implemented.
Since people prefer to consume content that is aesthetically pleasing, it is important to have your website properly designed. If you are planning to take on this project yourself, we recommend taking a look at our post on How to Properly Design a Website. We take you through each step of the design process and share design secrets for creating an innovative site.
Become a Trusted Resource
Many people go online to answer an immediate question. They need to find an answer and they want to find it now. Having the answers to frequently asked questions for your industry or profession helps establish your business as a resource. When users are searching for an answer, they will immediately be brought to your page. Did you know that about 80% of a website's traffic comes from Google searches? Most websites have a few popular topics and keywords that are continuously increasing their traffic. For this reason, it’s critical to have content that incorporates well-researched, relevant topics that will drive long-term traffic to your website
Growing your business’ website traffic cannot be done overnight or with one step. It is an ongoing process that is unique for each business. What works for a competitor, might not work for your own business.Through trial and error, you will find the proper keywords, design, directories, and content to continuously increase your websites organic traffic. Business owners want to have the majority of their website traffic to be organic (not a result of lead generation or ads). Organic traffic tends to result in higher and continuous lead conversion.
Let’s think about it like this:
If your business spends $1000 a month on Google Ads to get100 clients, next month, your client will ONLY get those 100 new clients if you again spend $1000 on Google Ads.
To keep the client conversion going, you will always need to be spending money on lead generation.
So, would you rather spend money on getting new clients, or have them come to your office for free?
To learn more about ways to increase your website's traffic, or to implement any of the tips mentioned, call us with the button below!
We'll handle your marketing, so you can make your patients smile
