Effective Email Marketing Strategies for Dental Clinics

Email, first introduced to the public in 1971, remains an effective marketing tool for business owners to communicate and engage with their consumers. A well-conceived email marketing strategy can be an astounding blessing for dental clinics; just as easily, poor distribution of emails is tantamount to a regrettable curse. Our team at Dr. Marketing has specified how your dental clinic can properly execute an email marketing template and develop a constructive line of communication with patients. 

What Is Email Marketing? 

Email marketing is a means of direct, digital marketing that depends on emails to promote a business's products or services. Consumers can become aware of the latest offerings through these marketing messages. Companies often depend on email marketing to produce leads, brand awareness, build relationships, and keep customers somewhat engaged between purchases or visits. 

Because emails oblige users to take some form of action (read, delete, archive) upon their arrival, email marketing is an immensely popular resource. Businesses can get the word out in a cost-effective manner and potentially receive a significant return on their investment. Statistics show that every dollar spent on email marketing can gain an average return of $36. Also, you can segment emails and target users by demographic, sending consumers messages that they genuinely want to see. 

Who Are Dental Clinics Emailing? 

Patients and prospective patients are the two groups that dental clinics focus their email marketing on. More and more patients, who are seeking a new dentist, begin their research online and your dental clinic can get a head start via email marketing. Your current patients, when they are not in the office for a checkup or cleaning, need to be reminded that you are there for them. 

Why You Should Email Your Dental Patients 

Marketing emails should strive to bring patients back through your doors, enhance engagement, and develop personal connections. 

Those patients who have already come into contact with your dental practice are then more inclined to return, whereas attaining new consumers is a greater challenge. Produce email marketing that keeps your present patients intrigued and incentivizes them to make repeat visits to your office. If you are successful, those patients won't even give the idea of switching to another dental clinic a second thought. 

Previously, a patient's connection with the dentist merely consisted of in-office encounters, concluding as soon as they exited the building. How the times have changed. Online communication has paved the way for an overarching connection between dentist and patient, as advice and tips are always appreciated by the latter. For your dental practice, it can be as simple as sending follow-up emails to your patients shortly after their consultation, a considerate gesture that will certainly make them feel valued. Establish your aspirations and expectations of patient engagement stemming from email marketing, then set out to accomplish them. 

As patient engagement begins to flourish, you will begin to establish personal connections, which will lead to your patients approaching you with questions and concerns. Now that you are perceived as an approachable dentist, your patients are bound to put their trust in you and that creates a remarkable opportunity for you to demonstrate your worth. 

Appointments themselves are an essential area that your email marketing needs to include too, as it can give patients an option to reserve an appointment online and receive reminders that their scheduled consultation is forthcoming. Also, see to it that they always find a confirmation email in their inbox because it will remove any uncertainty as to whether or not their booking was successful. 

How To Create an Effective Email Marketing Strategy for your Dental Clinic



⦁     Share Incentives: announcing new products and services to your patients can assist your dental practice's patient engagement capabilities. A captivating headline, a comprehensive guide on how to use the product or gain access to the service, and a call to action are all critical components of these marketed emails. Discounts and promotions are a useful impetus for consumers, as they are frequently on the lookout for new deals. When you save patients money, you perhaps win them over and galvanize them to make a repeat visit to your dental practice. Emails of this variety should include a tempting offer, a direct call to action that allows them to immediately book an appointment, and a free guide to assist patients with oral issues. 

⦁     Be Informative: internet users are constantly relying on online resources for their health information, typing keywords into a platform and expecting a reassuring resolution to be awaiting them. Being a dentist, you can help your patients through wellness tips, videos, blogs, and more. Email courses are another option to educate your patients, delivering useful information and building a foundation of trust. This method, a series of emails forwarded within a specified timeline, sends your patients educational content on each occasion. Their knowledge of various conditions and illnesses will be bolstered, which will help foster a relationship because they now perceive you as the one-stop shop for dental information. 

⦁     Clinic Updates: to give your patients a sense of belonging and importance to the establishment, send out announcement emails that feature updates revolving around the dental clinic. Whether it's altered office hours, a new member of the staff, or building modifications, your patients will be appreciative of remaining in the loop on how your dental practice is evolving. 

⦁     Encourage Patients To Write Reviews: positive reviews can be a terrific means of convincing prospective patients that your dental practice has the experience and a superb reputation. Your email marketing strategy can include messages sent to existing patients, intended to motivate them to write a review and briefly explain their overall experience. A discount, be it on their next consultation or product purchase, can certainly give them a slight nudge, ultimately getting them to commence typing. 

⦁     Welcome Emails: a welcome email is a vital message for your subscribers, introducing your dental practice to them and setting the tone for the dentist-patient relationship. Subscribers are more likely to open this email than others and you cannot let this opportunity pass you by. Prompt them to take some form of action, such as creating an account on your website, downloading educational information regarding your services, or scheduling an appointment. Yet again, you might consider adding a promotional offer within this email. 

⦁     Reminders: it is worth repeating the necessity for reminder emails, since they will hold patients, and yourself, accountable. Patients will remember their commitment and, in the scenario that a last-minute cancellation occurs, you can potentially book another consumer to fill the timeslot. Reminder emails are also a chance to sell additional services, like a scale or polish for a patient scheduled to have a check-up, and lead patients to arrange their next appointment. 

⦁     Segment Your Patient List: your patients are distinct; one might be interested in teeth whitening recommendations and the next could be after gum treatment advice. Email marketing needs to distinguish patients according to their wants. Segment your subscribers based on their medical treatment history, the content that they have read on your website, and the sign-up source online. Tailor your content to serve their best interests. 

Okay, it's time to take the email marketing prowess you have picked up and put it into action for your dental practice, producing emails that will be clicked rather than drowned in a dreadful sea of spam. Contact our team at Dr. Marketing, determine how you can reach an abundance of patients, and start your email marketing campaign immediately. 

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