Dr. Marketing Case Study: Optimizing Your Google Business Profile to Get More Patients
A Google Business Profile can genuinely help your dental practice distinguish itself and attract more patients in the process. Prospective patients, when using Google Search or Maps, can easily discover your establishment as they are conducting their online research. Our team at Dr. Marketing has explained how it can effectively optimize your Google Business Profile, case in point, showing the emphatic results that one of its clients has experienced.
What is a Google Business Profile?
With a Google Business Profile, your dental practice can manage precisely how it appears on various Google products, including Maps and Search. By specifying where your office location is, for example, your Google Business Profile can then guide nearby patients to your dental practice.
Your Google Business Profile can also:
- Present accurate information about your practice: you can input your office hours, phone number, location, and website, while also taking advantage of Google Maps and Search to monitor your online presence.
- Communicate with patients: you may publish photos of your dental practice, as well as the products and services available. Your patients should also have the ability to share reviews, which you can respond to afterwards.
- Attain new patients: your Google Business Profile will direct patients to your website, so it is up to you to constantly work on improving your online appearance and ensure that consumers like what they see.
Case Study: Google Business Profile
Dr. Marketing is qualified to provide you with a multitude of services, such as Google Business Profile Management, which would see our group reply to reviews, questions, and chats, update pertinent business information, add photographs, and edit services or treatments. We could also oversee all Google Business Profile Postings that would be shared with the page's viewers, whether that is updates, promotions, or recent offers. These postings are akin to what you regularly find on any social media page.
A client of Dr. Marketing's, Dentistry Squared is in Boulder, Colorado, and they have entrusted our team to maintain their Google Business Profile. We are promoting their dental practice for emergencies, root canals, wisdom teeth removal, clear aligners, cosmetics, teeth whitening, veneers, bridges, crowns, implants, and general, family, and pediatric services.
Despite 69 dental practices located within five miles of their office, Dentistry Squared has achieved some staggering statistics since Dr. Marketing's initial takeover of their profile:
- 126 percent growth
- on average, 44 leads per month
- an average of 27 patients converted per month
- a ranking of number one for 26 keywords
- appearing on the first page for 154 keywords
Some of the keywords that Dentistry Squared ranks first for include:
- best cosmetic dentist near me
- dentists boulder co
- general dentists near me
- dentist open on Saturday
- kids dentist near me
- types of tooth crowns
- family dentistry broomfield co
- emergency dentist near me
Get Dr. Marketing to manage your Google Business Profile
Having your dental practice verified on Google makes the company twice as likely to be perceived as reputable by patients. Although signing up for a Google Business Profile is straightforward, managing the page can from then on out can be time-consuming and stressful. Contact the team at Dr. Marketing for assistance, and we will keep your Business Profile up to date.
