Case Study for Chatbots on Dental Practice Websites
With all the digital breakthroughs that have occurred throughout the years, customers are now expecting businesses to be accessible and available at any given minute, day or night. Companies can meet this newfound demand by implementing a Chatbot on their website, which allows online visitors to engage with an automated live chat and immediately get the assistance that they need. Not only that, many businesses are utilizing Chatbots to increase their consumer base and generate more leads. Using a specific case study for further context, our team at Dr. Marketing has explained why Chatbots have grown in popularity and the multitude of benefits that can be attained through them.
What is a Chatbot?
Basically, a Chatbot is a computer program that replicates human conversations to resolve customer concerns or questions. If a consumer or a lead establishes contact through any digital channel, the Chatbot is prepared to solve their issues. Also, Chatbots are capable of helping customers request a service, send an email, and connect with a human agent when the situation calls for it.
Chatbots are a more modern, innovative alternative to the typical customer call phone numbers that allow them to select their options based on what they need. Through voice, text, or a combination of the two, Chatbots work to keep a conversation progressing with customers.
Why are Chatbots Popular?
A Chatbot helps facilitate customer service by providing constant customer support in a cost-effective fashion. Some companies have taken it a step further by having their Chatbots assist established customers with general tasks and the sharing of information. When one of your dental patients is seeking vital information, it is much quicker for them to receive that information via a Chatbot message rather than sifting through various pages online. Having the Chatbot set up, businesses can then devote their efforts to other priorities.
Dr. Marketing Case Study on Chatbots as a Conversion Tool with Durham Kids Dentistry
One of our clients, Durham Kids Dentistry, opted to add a Chatbot to their website on November 17, 2022. Since then, the dental practice has received 94 leads and 11 of their current patients have already interacted with the Chatbot to reschedule appointments. Due to the Chatbot's effectiveness, the dental office has been spared 12.81 hours of communicating with patients.
Another intriguing development, here are the top words used by patients who have engaged with the Chatbot:
- up
- son
- dental
- dentist
- appointment
- his
- first
- check
- teeth
- my
- cavities
- old
For further perspective, Durham Kids Dentistry was only generating 12 leads per month prior to acquiring Dr. Marketing's assistance. We optimized their website and added a Chatbot, which didn't cost them a dollar more than what they were previously spending. Now, from just the Chatbot add-on feature, they are generating 200 percent more leads, a statistic that does not even account for other lead-generation methods, like webforms and phone calls. As this case decisively demonstrates, Chatbots are worth every penny for dental practices.
Benefits of a Chatbot for Dental Practices in 2023
A cost-effective feature
After developing and integrating the Chatbot onto your website, your employees will have the luxury of spending less time on customer service. Your co-workers can then concentrate on more complex concerns and help the business experience greater growth.
A reliable time-saver
Whereas human agents can commit the occasional mistake, Chatbots do not make errors with routine processes. Plus, Chatbots can oversee basic repetitive duties and complete them much faster than humans.
Constant availability
Your dental practice must limit its office hours and close at some point in the day, but Chatbots can be available whenever a customer is in need of assistance. Such a level of customer service could encourage patients to recommend your services or products to others.
Produces more timely responses
Every customer dreads the wait queue, so it is sensible for dental practices to use a Chatbot because it can interact with several patients simultaneously. Your patients can get receive real-time answers to their questions when communicating with a Chatbot.
Helps find business leads
Artificial intelligence (AI) chatbots are adept at identifying patterns and keywords. During the time in which Chatbots take care of the initial interaction and support with prospective customers, they can be programmed to also recognize leads by listening to the words and phrases expressed by the consumers.
Contact Dr. Marketing to Learn More About Chatbots and Conversion Tools for Your Dental Practice
Your dental practice can, with the simple implementation of a Chatbot on its website, position itself to better service its internal patients and add to it with superior leads. For more information on how a Chatbot can provide you with invaluable insight and assistance, contact our team at Dr. Marketing.
